BATB score: 9/10 *BATB re-read still legit but less wow* Best to: RIP Bill Campbell, you set the bar really high on people manager roles and responsibilities above and beyond on all fronts Best as: a playbook for leaders for every office situation imaginable Best for: when they strip you off your title, do people still follow you? If yes, congratulations, you are a true leader. BATB lingering thought: as leaders, when you clap for your team, clap with energy and genuine enthu

BATB score: 10/10 *BATB re-read and still super awesomeeeee* Best to: the best marketing book out there hands down Best for: any aspiring CMO or baby marketers alive; marketing KPI is always Sales Overnight Brand Overtime Best as: : (R) Relevance - cultural, functional, social ; (E) Ease - easy to notice and easy to access; (D) Distinctiveness easy to recall from a consistent use of unique and own-able assets BATB lingering thought: regarding marketing campaigns, make it part

BATB score: 9/10 👏 BATB re-reads Best to: easier said than done but yes three great leadership one-minute tricks; clear goals, timely praising, constructive re-directs BATB lingering thought: but does it work with dinosaurs 🦖 🦕 ready to retire in too-big-to-fail conglomerates? it’s my turn now, globally groomed millennials hired to be the change in antique companies 💪 among Gen X legacy Best for: so what kind of leader do you want to be? Best as: playbook when leading a

BATB score: 7/10 RIP Virginia Giuffre; thank you for this memoir, thank you for fighting the #metoo #Epsteinfiles movement, thank you for shedding light on the corrupted powerfuls Best to: know that Jeffrey Epstein is not an anomaly but the norm Best as: case of the decade Jeffrey Epstein and Ghislaine Maxwell vs. 500+ underage trafficked girls BATB lingering thought: I don’t know how you wrap your brain to wanting to have children knowing how messed up this world is; white p

BATB score: 9/10 A slap-in-the-face reality self-check book of how to live as is but happier. #AndThenYouDie “We are so materially well off, yet so psychologically tormented in so many low-level and shallow ways.” - common sense made common A book with the most f-words in its sarcastic self-help literature. Best for: people who are finding the meaning of everyday / depressed sad souls, which is truly all of us. Read It!