BATB score: 10/10 *BATB re-read yep, this book is the real deal* Best for: any overachiever employee about to jump into another big crazy role and about to autopilot go! fight! win! all in baby! Best as: when we shift from working for money to working for pride and meaning of life, that’s when all hell breaks loose Best to: “You are not the work you do; you are the person you are.” Chill! We gotta chill! Best quotes: “He who knows he has enough is rich.” “Work will always be

BATB score: 10/10 *BATB re-read truly amazing 👏 * Best to: target mass (niche is a business limiting mindset) Best for: all marketer out there; coca cola lovers buy pepsi anyways Best as: one of the hardest ongoing battles any marketer faces is to get light, occasional and non-consumers to think of and remember their brand #distinctiveness BATB linger thoughts: loyalty programs are stupidly rewarding existing buyers for what they already do; we are all targeting the same peo

BATB score: 9/10 *BATB re-read still legit but less wow* Best to: RIP Bill Campbell, you set the bar really high on people manager roles and responsibilities above and beyond on all fronts Best as: a playbook for leaders for every office situation imaginable Best for: when they strip you off your title, do people still follow you? If yes, congratulations, you are a true leader. BATB lingering thought: as leaders, when you clap for your team, clap with energy and genuine enthu

BATB score: 10/10 *BATB re-read and still super awesomeeeee* Best to: the best marketing book out there hands down Best for: any aspiring CMO or baby marketers alive; marketing KPI is always Sales Overnight Brand Overtime Best as: : (R) Relevance - cultural, functional, social ; (E) Ease - easy to notice and easy to access; (D) Distinctiveness easy to recall from a consistent use of unique and own-able assets BATB lingering thought: regarding marketing campaigns, make it part

BATB score: 9/10 👏 BATB re-reads Best to: easier said than done but yes three great leadership one-minute tricks; clear goals, timely praising, constructive re-directs BATB lingering thought: but does it work with dinosaurs 🦖 🦕 ready to retire in too-big-to-fail conglomerates? it’s my turn now, globally groomed millennials hired to be the change in antique companies 💪 among Gen X legacy Best for: so what kind of leader do you want to be? Best as: playbook when leading a